Sell Your Way to 1K

Every single day, with a credit card in hand, THOUSANDS of your most valuable potential customers invest into someone’s Etsy shop with the hope’s of having their most urgent problems solved.

QUESTION IS:..are they investing into yours?

Sell your way to your First 1K is an intimate online implementation program for Etsy sellers like you!

Designed to show you the exact steps, and give you plug-and-play templates you need to make launching and building your own proven + profitable Etsy shop & hit that first big 1K milestone as easy and fast as humanly possible…no matter what your niche or how tech-phobic you are!

Under just 12 short weeks, you’ll learn how to take the Etsy shop & products you already have and turn it into regular, reliable sales! This is not your traditional course where I teach you what strategies to use…rather, this is a hands-on, “first do this, then do that”, how-to program that walks you step-by-step on how to make 1,000+ Etsy sales in under 6 months.

What You'll Learn


Conversion Rate Optimization

One thing that we have to dive into pretty early on to setting up your Etsy shop to increase its sales and revenue is analyzing the behavior of your current shop visitors in order to identify needed improvements to take your shop to the next level.

What You’ll Learn:

  • What a Conversion Funnel is & how is helps you understand the way visitors browse your shop
  • How to optimize each stage of the Conversion Funnel to increase your chances of turning a browser into a buyer
  • How to align your business success metrics with the steps of the Conversion Funnel
  • Micro & Macro Conversions

What You Do:

  • Calculate Your Overall Conversion Rate
  • Calculate Each Listing Conversion Rate
  • Analyze Your Listing Statistics
  • Set up & use Google Analytics

The results:

Structuring your shops to have less traffic but still achieve a high amount of sales + being able to make better-informed decisions about how you can improve your shop.

WEEK 2 – Usability Optimization

Home Page Optimization

Now that you know your baseline data & statistics, we’ll move on to conducting data-driven optimization techniques to improve your Etsy shop…starting with your Etsy Shop Home Page, which is the heart of your shop.

What You’ll Learn:

  • The best techniques to optimize your Shop’s Home Page
  • What should be included in your Shop’s Home Page to increase the odd of your customer moving through your Conversion Funnel

What You Do:

  • Analyze where people click in your shop using my favorite user behavior analysis tool
  • My 5-Step Etsy Shop Home Page Optimization technique
  • Make sure your Shop Home is completed
  • BONUS: Etsy Banner Canva Template

The results:

Strengthens your Brand Discovery stage, meaning those who find you will feel more connected to your brand & start to build a trustworthy relationship with your business…which is the foundation to sending them through your Conversion Funnel & straight to the checkout page.

WEEK 3 – Usability Optimization

Product Listing Optimization

The very first page a customer usually sees is through your Individual items through a Keyword Search. Almost always, they do not see your Shop’s Home Page first. As an Etsy shop owner, you need to think like an Etsy customer and experience how the customers uses your shop, instead of experiencing the shop as an Owner.

What You’ll Learn:

  • The best techniques to optimize your Product Listings
  • What should be included in your Product Listings to increase the odds of your customer moving through your Conversion Funnel
  • I’ll give you my go-to tips to write product descriptions that invite engagement and turn your browsers into buyers
  • How to implement a Buyer’s Flow

What You Do:

  • Product Listing Audit
  • Implement my super simple product listing set-up (which acts like a sales funnel all the way to the checkout page!)
  • BONUS:Essential Etsy Product Photo Templates (Canva template)

The results:

Being the most influential part of your Conversion Funnel, implementing my proven techniques in your product listings will increase your chances of making more sales.


Etsy Search Engine Optimization

What good is all of this strategy if it’s not actually leading you towards more sales and growing your biz? It’s time to talk about getting people to visit your shop and how to actually convert your browsers into true (i.e. paying) customers.

What You’ll Learn:

  • The best techniques to optimize your Etsy SEO
  • I’ll share with you my personal SEO schedule so you can know exactly the right time to analyze, monitor, and adjust your keywords & terms for maximum results

What You Do:

  • Etsy SEO Audit
  • Watch as I walk you through my entire SEO routine (from start to finish) so you can find and analyze the top keywords in your niche to show up on the 1st page of Etsy…every single time.
  • Give your Etsy Shop a boost with Promoted Listings (& my technique to do it) to jump start your keywords
  • Deep Dive Trainings:Etsy SEO Research & Analysis Walk through

The results:

Never rely solely on Marketing Campaigns by having a steady & consistent flow of “ready-to-purchase” traffic coming straight to your shop every month with the use of Etsy SEO.


Etsy Strategy Optimization

Quit scratching your head over the thought of “What’s next?”…I’ll walk you through the best strategies you can implement as an Etsy seller for a successful shop.

What You’ll Learn:

  • Top strategies that only the best sellers know about
  • I’ll share with you a straight-forward Etsy strategic calendar that I follow with all of the necessary techniques & steps for a year

The results:

Have the confidence & knowledge behind what it takes to be a successful Etsy seller.


Pinterest Marketing

You have the perfect set-up on Etsy, but how the heck do you elevate your traffic beyond what Etsy has to offer? I’ll walk you through how to tap into Pinterest Marketing & create showstopping pins (specifically for Etsy sellers)!

What You’ll Learn:

  • We’ll shortly go over Pinterest basics and make sure your accounts are all set up for success
  • Get the inside scoop on why exactly Pinterest is the GOLDMINE for Etsy traffic and how you can tap into it!
  • I’ll share with you how to create pins for Etsy sellers (no matter what you sell) and have your market clicking over to your shop before they can even think about it
  • Top Pinterest Hashtags (so your pins can get found)
  • Deep Dive Training: Designing Pins for Sellers in Canva
  • BONUS: Pins for Etsy Sellers Canva Template

What You Do:

  • Set Up an Optimized Pinterest Account
  • Design 20-50 different Pins for your Etsy shop (that actually get clicked!)

The results:

A set of optimized & attractive pins for your Etsy products that we will go on to pin using different strategies for the best results.


Pinning Strategy

I will equip you with my exact Pinterest marketing process (a.k.a. the traffic GOLDMINE) so that you never have to rely solely on SEO ever again. Save time, save yourself frustration, and build out your plan.

What You’ll Learn:

  • Two different strategies & approaches to Pinning that will send thousands of people to your Etsy shop (you get to choose your favorite!)
  • My Done-for-You Pinterest Schedule – I’ll tell you what to pin, how often to pin, and for how long for maximized results
  • Learn how I plan a weeks worth of content in under an hour so that every say you can focus more on expanding rather than marketing

What You Do:

  • Develop a consistent Pinning marketing campaign
  • Publish over 100 pins…all leading back to your Etsy products
  • Give your pins a boost with my secret trick to reaching thousands of customers
  • Deep Dive Training: Pinning Strategy for TRIPLE Exposure

The results:

A personalized Pinterest Marketing Campaign that expands your reach outside of Etsy and sends new customers to your Etsy Shop.


Instagram Marketing

Nobody likes the sleazy salesman! Now that you have an idea and ability to market your shop through multiple strategies, let’s talk about how to build a community on Social Media (rather than sell, sell, sell). I’ll walk you through creating content that supports, story-tells, and ultimately converts your audience.

What You’ll Learn:

  • I’ll give you my go-to tips to write captions that invite engagement
  • Understand where Instagram plays a role in your overall marketing strategy so that you can remove the pressure to have *theperfect thing* to say all the time and, instead, focus on adding value to your followers
  • Learn the perfect mix of storytelling and pitching so that you can stop cringing where you share what you do!

What You Do:

  • Instagram Account Audit
  • Grow your audience, increase engagement, and attract paying customers who are excited to buy from you
  • Know exactly what to post so you can show up consistently
  • Create a community that looks forward to hearing from you and engages with your posts
  • BONUS:Instagram Content Canva Templates + Social Media Prompts
  • BONUS: Instagram Content Calendar & Engagement Strategy

The results:

Finally attract the right followers and convert followers by leading them down the path from follower to buyer in a natural *non-sleazy* way.

WEEK 9-10

Other Marketing Techniques

So, we have your Pinterest & Instagram accounts set-up and ready to grow long-term…but what about seeing results NOW?! Follow along with these simple yet effective marketing strategies that you can do to see results almost instantly!

What You’ll Learn:

  • You’ll learn about 3 of my top “instant gratification” marketing techniques that give your social media accounts & sales a boost overnight
  • A step-by-step tutorial of my top 3 marketing techniques

What You Do:

  • One (or all) of the “instant gratification” marketing techniques to give your stats a boost

The results:

Instead of waiting for your social media accounts to start converting, you’ll see almost immediate results in followers & Etsy traffic without doing a ton of work!


Market Research

It’s not enough just to get traffic onto your shop and making the sale…building a scalable, professional, and high quality online business is the next step to building your Etsy Empire!

What You’ll Learn:

  • Check out the multiple ways you can grow your Etsy shop using many of your existing tools & resources…but has a HUGE return
  • The importance of Market Research & why I suggest you do it long-term

What You Do:

  • Understand who your customers are
  • Gather inspiration for your next big idea
  • Send out customer surveys & analyze the feedback you get so you can take your shop to the right direction
  • Develop an action plan

The results:

Your customers know exactly what you want and it’s your job to give it to them. After conducting market research, you’ll draft up an action plan for your next phase in your Etsy shop that is backed by data straight from your customers!


Continue to Grow

It’s not enough just to get traffic onto your shop and making the sale…building a scalable, professional, and high quality online business is the next step to building your Etsy Empire!

What You’ll Learn:

  • I’ll give you my best tips & tools for serving your customers that BEST customer service they could ever experience online (and why this goes a LONG way when it comes to the longevity of your shop)
  • Don’t sweat the things you can’t control! I’ll share with you advice on how to deal with your not so ideal customers & my guide to reversing a bad review
  • I’ll share with you my most valuable task management skills, tools, and resources so you can get 3x as much stuff done in one day…without breaking a sweat

What You Do:

  • Develop a consistent Customer Service manual to base in your business model
  • Write scripts for those sticky situations so you’re not flustered when the time comes
  • Create a shop management plan to help with your productivity (& getting more done in less time!)

The results:

A set of instructions that helps you manage and run your shop effectively long-term. In turn, you’ll have more confidence when running your shop and you won’t break a sweat when things go unplanned.


  • When Does it Start?

    As soon as your payment is received, you will receive and email with access to the Sell Your Way to 1K program where the first Lesson, some pre-work, and a little "Hello" from me will be waiting for you...and also access to our Facebook group.

    On March 2, 2020 at 8:00 A.M., classes will begin and Lesson 1 will be unlocked!

    So basically it's ready to start when you are (and trust me when I say, no matter what your situation is, there is never a better time than right now!)

  • How long do I have to complete the course?

    You have as long as you need. By investing in this program right now you get lifetime access to all the program materials, and our awesome support group as well!

    Or if you need a bit of extra time, or you have an event or holiday coming up, it's all fine, we will be here for you when you're ready to go!

  • How much support + feedback do I really get?

    Honestly, a ton!

    This program was created by someone who really loves helping people with solving problems, and who really cares about helping them succeed too (that's me!), so I probably over-deliver on the support side of things, especially for a DIY program, but that is why my students get such awesome results!

  • How quickly can I get to 1K sales?

    It really all depends on you and the work you're willing to put in, but our program is set up for you to do the bulk of the work in the first 12 weeks.

    After that, you should start seeing some results, and you can get your first 1K sales in less than 6 months (or sooner!)

  • What if I don't have an Etsy shop yet?

    Well, my're in luck!

    As a super special bonus, we've included an EXCLUSIVE BONUS "Launch My Shop in a Weekend", which is an in depth training that walks you through launching your shop quickly.

    Then, you can take off and learn how to scale your brand new Etsy shop right away!

  • What makes this program different?

    I get it...everyone's selling something out there...& you want to make sure you're making a good investment.

    What makes Sell Your Way to 1K different from all of those other online courses is this isn't a traditional course where I preach to you about what strategies to use & why they're important.

    I take it a few steps further and show you how to do it in a structured plan.

    Sell Your Way to 1K is a hand-on, "first do this, then do that", step-by-step program that gives you tasks in order of relevancy on how to make 1,000 Etsy sales in under 6 months.

  • Do you have a guarantee? What about refunds?

    No. You’re here because you’re sick and tired of spinning your wheels – getting little or no results. If you have the option of an easy way out with a money back guarantee, you’re not fully committing to going after different results in your business. We only want people who are 100% committed to staying the course to achieve their quarterly goals. And believe me, you won’t want your money back.

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